Has the pandemic expedited contactless retail? The dynamic shift in digital consumption and location-based shopping experiences, created by COVID lockdowns, has left an indelible impression on the retail market. It’s inevitable that businesses will have to adapt further, so how can retail technology address these changes and support safer buying environments?
Augmented Reality (AR) technology opens up a dynamic, exciting world for retail and e-commerce. However, despite great leaps in availability and clear opportunity for innovation, we are still far from mass adoption. At what point does AR retail become cost-effective and ubiquitous?